With a mission to protect, preserve and promote at-risk environments, what better way to fundraise than to row across the ocean. Hoping to raise huge funds for the Pelorus Foundation, the Talisker Whisky Atlantic Challenge is a brilliant initiative to kickstart our conservation journey.
As the first major fundraising event for the Foundation, a challenge which in 2019 saw the world’s first certified carbon-neutral expedition cross the Atlantic, it is quite fitting to the cause. Latitude 35’s boat is equipped with solar panels and desalinators used to remove 99% of the salt (making seawater potable, thus eliminating the need for single-use plastic bottles). The team have stocked up on biodegradable bamboo toothbrushes, compostable rubbish bags and wet-wipes for washing. All plastic and paraphernalia taken on board is counted and weighed; with the idea that what goes out, must come back.
Surrounded by wilderness, amidst wondrous sights so few have seen, makes enduring this challenge more worthwhile. With access to satellite communications and advanced tracking, the plan is to live broadcast on social media whilst mid-Atlantic. This is a fantastic opportunity to not only promote, but educate people that the vast marine ecosystem is vital for our planet’s existence.