James started his career as a property developer in London for 10 years before moving his family to the countryside to focus on land regeneration. By returning to his roots, this captured his imagination to change current methods of land management and shake up the traditional practices of farming.
He has previously worked with Save the Elephants in Kenya, learning about conservation and the fine balance that is our natural world. This planted the seed which has led to a newly discovered passion in regenerative agriculture and deer herd management. He is passionate about positive change and has a strong vision of how he would like to preserve the wildlife and countryside around him.