An overwhelming desire to protect, preserve and promote endangered species and wilderness led Geordie to establish the Pelorus Foundation. The aim, to protect thousands of acres of wilderness through a collective dedication towards wildlife conservation. He believes that empowering local communities to join the fight against wildlife crime, and the protection of wild places, is a vital step towards a more sustainable planet.
Geordie is a fellow of the Royal Geographic Society, a winter mountain leader, advanced diver and paragliding pilot. He served as a Captain in a British Army reconnaissance regiment, deploying twice to Afghanistan before running a series of automotive technology businesses across Europe and then a high-end adventure travel company.