What is Pelorus Foundation?
Our mission is to champion innovation and act as a catalyst, empowering individuals and local communities to preserve and protect the world’s wildlife and wild places for future generations.
Case Study
Creating a corporate social responsibility [CSR] strategy
NEWS
By Megan Williams
July, 2023
Earlier this year, Pelorus Foundation were approached by Roam and asked to create a Corporate Social Responsibility strategy for the new luxury Destination Management Company [DMC]. ROAM, launched in March 2023, gives travellers, both domestic and international, the chance to experience the unexperienced, by operating a robust, multi-vertical, product-driven, and service-led business made up of four key verticals: inbound tour operations, brand activations and events, VIP transportation, and tourism product development. Their aim is to rewrite the narrative of local tourism in KSA and ensure their sustainability aspirations are clear from the onset. To achieve this, Roam required a robust, yet creative CSR strategy that relates to, and influences, wider sustainable development policy and action in the Kingdom of Saudi Arabia.
The outcome
- A situational analysis: understanding on the baseline that exists for established DMC-led sustainable tourism development in the region – including research into market trends and best practice case studies.
- Stakeholder engagement: to explore the impact vision for Roam, inspired and driven by its employees.
- A comprehensive strategy: with an initial three year plan, as well as goals and targets for 2030.
“We are extremely impressed with the comprehensive understanding the Pelorus Foundation demonstrated towards our business ethos. Their ability to align our values with the creation of our CSR strategy has been invaluable. Working to tight deadlines, they delivered a professional, yet creative strategy that has brought a fresh approach to our sustainability initiatives. We are grateful for their expertise, which has propelled our organisation towards a more sustainable and conscientious future.”
NOW ACCEPTING NEW CONSULTANCIES
Are you looking for a Corporate Social Responsibility Strategy that doesn’t feel like a tick box exercise? One that’s created on a not-for-profit basis?
